If you were writing a textbook on SEO linking circa 2001, you almost certainly would have included a chapter on web directories. They used to be the primary way of actively acquiring one-way inbound links, before content syndication, blogs, or the paid link market really took off.
Web Directories and SEO Back Links: What Went Wrong?
Fast forward a few years, and you’d have to rewrite the chapter on directories and web links. In fact, you would probably downgrade web directories from a chapter to a page or two. In the SEO world, nothing good ever lasts long, and so it is with web directories.
* Traffic. With Google more accurate than ever, there was no more reason to turn to a human-edited list of websites. A directory might get you one or two click-throughs a month–or none at all.
* Redirects. Once directory owners realized their link popularity was valuable, they started hording it. Overnight, many, if not most, directories switched their HTML links to search-engine-invisible redirects. Read more »
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Search Engine Optimization (SEO) is the number one way for new internet businesses to get picked up by search engines. The way that this technique is instilled into new websites is by adding words that are know as “Keywords”. Keywords are usually determined by what the business specializes in.
Such as if the new business is a plumbing company they would make their keywords plumbing, or whatever words that they want to be searched. To get picked up on a search engine then each of the articles on the website must have a decent “keyword density”. To acquire a excellent keyword density then the businesses writer must first find out which keywords the companies owner may want displayed. If the owner wants to talk about “Florida plumbing”, then the writer is going to fit that keyword into an article. Read more »
