Paid links are again being look at regarding search engine optimization for your website. Until recently J. C. Penney had a number 1 ranking for numerous competitive keywords. How did they get that accomplished? Come to find out that their website received these rankings by way of purchasing links on over 2000 pages without cash advance.
Google discovered those paid links and many of J. C. Penney’s rankings fell from number 1 to number 70 and below.
What is the definition of a paid link?
Plain and simple- if you pay the webmaster of some other site to link to your particular website, then the backlink you received from them is a paid link. Paid links are allowed by Google to advertise your website as long as the paid links make use of the rel=nofollow attribute. Read more