Social media marketing is guerrilla marketing at its best. What is the definition of guerilla marketing? Here is what Wikipedia (en.wikipedia.org) has to say about Guerilla Marketing.
The concept of guerilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing and social media consulting services campaigns are unexpected and unconventional; potentially interactive and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing.
Guerrilla marketing and social media strategist involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience. Read more